Many Brazilian companies have  demonstrated their effective quality management - based on strong leadership from the top down of the organization and "with teams" such as the famous (CCQs.) quality control circles and task force - solving problems at the middle and lower levels of the organization , thus promoting healthy competition. Quality has become a matter of survival and ensuring the organization's survival is, without a shadow of a doubt, the responsibility of top management, who should create "ways" for all employees to have this same ideal. Therefore, many executives are today directly linked to quality; many, however, do not know how to start an effective quality improvement program. They need to identify which basic requirements for the successful implementation of a quality improvement program are present and which are lacking, as with this a realistic quality management it can be implemented. This likely means that many people in your organization, answering these essential questions, will feel uncomfortable. The fact is, understanding for quality improvement starts with questions that only top management is in a position to answer. Issues that escape the traditional aspects. Issues that go against the state of affairs and issues that will require significant resources and an organization-wide addressing.